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Matt Griffin
and Catalog Success
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3. Provide a clear and simple buying process. Customers may have questions regarding billing, receipts, payment options or the checkout procedure in general. Provide answers clearly in an easy-to-find manner. “This is a critical point for most shoppers, and you don’t want them abandoning their shopping carts in confusion, frustration or because they don’t trust you,” the Eisenbergs write.
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