E-commerce: Plot Out Your Online Programs

Harness the expertise of someone who has a bird’s-eye view of how to take advantage of SEM and affiliate marketing. “Your strengths can come into conflict with one another,” Riolo said, “so a partner can help by taking a look at what your objectives are, and how they affect your costs. Outsourcing both affiliate and SEM helps not only with this, but it also allows you to focus on your business -- which is your expertise -- while allowing your partners to focus on their expertise.”