E-commerce: Must-have Web Personalization Features

Voice (or “Click-to-Talk”) features also are likely to become a part of the online shopping experience. By enabling customers to get live answers to simple questions, click-to-talk will help prevent shoppers from becoming frustrated and abandoning shopping carts.

With the ever increasing use of -- and comfort with -- ecommerce, one thing is certain. Customers are becoming more discerning, and their online shopping expectations are rapidly evolving. To succeed, catalogers will have to stay ahead of the curve by having flexible systems in place to enable the cutting edge, must-have applications that can quickly and proactively provide the most advanced shopping experience possible.