E-commerce: Must-have Web Personalization Features

Guided Search and Navigation functionality, which will help shoppers quickly locate the products they seek (as well as related products), and allow catalogers to manage merchandise and quickly change product relationships. Cross-sell/up-sell functionality will help catalogers increase basket size by enabling them to update their sites with low-priced impulse items. A/B testing capabilities will enable two or more versions of a product offering, ad, design or promotion to be randomly presented and measured for response. A/B Testing can be tied into site analytics to determine the pricing thresholds that drive the best conversion and site profitability.