E-commerce: Must-have Web Personalization Features

Product Comparison: This functionality will enable side-by-side product comparisons, thus assisting customers in making the best selections. Customers who can compare products on a site are less likely to feel the need to visit competitors’ sites.

In addition to these must haves, another set of even more advanced features is also available -- although the need for them is less immediate. But with consumers becoming more and more sophisticated every day, these features are fast becoming must haves as well. They are: