E-commerce: Must-have Web Personalization Features

Customizable Promotions: This functionality will enable catalogers to tailor promotions to specific customer profiles. Such customization will be instrumental in building brand loyalty and repeat visits.

Robust Content Management: This functionality will enable merchants to quickly deploy specialty shops and gift finders for specific market segments and then revise marketing initiatives to drive traffic to these entry pages. Segmented offers will help convert site traffic into sales.