E-commerce: Must-have Web Personalization Features

Social Commerce: Also known as community-based selling, this functionality will bring some of the social elements of shopping to online retail. It will allow customers to compare and rate products, write reviews, create”best of” lists and search for recommendations by other customers. It will also provide “forward-to-a friend” capabilities, and enable search-centric shopping that allows buyers to mine meaningful data from feedback, reviews, and other online content for use in making buying decisions.