E-commerce: Must-have Web Personalization Features

Today’s must-have personalization features include the following:

Dynamic Merchandising and Collaborative Filtering: Driven by the broad deployment and usage of site analytics, this long-awaited functionality has become a reality and emerged as a best practice. By taking actual user activity and combining it in an automated fashion with merchandising activity, catalogers will be able to quickly, accurately and proactively respond to trends in the marketplace, rather than waiting for them to materialize in weekly reports.