E-commerce: Must-have Web Personalization Features

Until recently, personalization features have been more reactive than proactive and have been delivered using approaches that leave much to be desired. Available e-commerce solutions that are fully featured have tended to be inflexible and expensive. In-house e-commerce development has left many catalogers with a confusing maze of quick-fix applications. Hosted ASP platforms offer little control, flexibility or scalability and can have restrictive pricing models. Catalogers who use them can end up adding new technologies they may outgrow, or implementing costly functionality they do not need. Unfortunately, reactive features and inflexible approaches simply won’t cut it in today’s e-commerce market.