E-Commerce Marketing in 2020
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Five years ago mobile commerce was something that only venture capital firms were talking about. Big brands and big platforms hadn't made their move. Similarly, Facebook targeting didn't even creep onto the marketing agenda until three years to four years ago. Now Facebook is one of the most sophisticated channels for brands, with Instagram, Twitter, Snapchat and Tinder (swipe right for new shoes?) stepping up their own advertising offerings.
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