E-commerce: Lessons Learned From Cyber Monday

It’s not that complicated. Satisfied customers buy more, and customer satisfaction has been scientifically linked to future financial performance. By understanding what satisfies your customers, you’ll start to understand how to influence their behavior and brighten your holiday season.

Larry Freed is president/CEO of ForeSee Results, an online customer satisfaction measurement and management company, which uses the methodology of the American Customer Satisfaction Index (ACSI). He can be reached at Larry.Freed@ForeSeeResults.com.