E-commerce: Lessons Learned From Being an Amazon Partner

¥ Understand the challenges in integration. For example, Amazon breaks out shipping costs for customers per item, not at the order level as Caswell-Massey does. This complicates Caswell-Massey’s returns and exchange processes. “And because Amazon is never down, testing on its site is live, which means real credit card numbers and referral fees are being charged in real-time right from the get-go,” said Rue, who added that being an Amazon Merchant is not for the faint of heart.