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¥ Understand your overall costs. “We had to develop XML feeds between our existing Web site and Amazon,” Rue noted. Caswell-Massey hired a Web development firm for this work. Also, the cataloger implemented a solution that builds customized reports so it could extract data from its commerce management system and return it to Amazon, as per Amazon’s request. These and other back-end processes took one employee three months of preparation and testing, said Rue, all adding to Caswell-Massey’s implementation costs.
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Reported Donna Loyle
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