International E-Commerce: Expanding Your Digital Footprint
7 essentials for international e-commerce success
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Craig Reed
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- How fast can I get to market? Early entrance into new e-commerce markets offers distinct advantages.
- Will I retain ownership of my customer relationships? Most retailers choose to market directly to their customers, whether or not they rely on third-party resources to streamline delivery.
- Will the solutions I choose help me enter other countries later on? A few years ago, U.S. retailers were satisfied with a limited country-by-country approach. Today, the tidal wave of e-commerce opportunity requires a more global view.
With minimal setup, rapid integration and limited up-front investments, global e-commerce solutions providers may be your best bet for rapid entry into new markets. They quickly help you establish the essentials and best practices needed for international e-commerce success.
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Craig Reed
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Craig Reed is SVP of Global Trade at Avalara, an automated tax compliance software provider.
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