International E-Commerce: Expanding Your Digital Footprint

7. Effective return policies: Offering an easy-to-understand process for returns and after-sale service is essential. Depending on what products you sell, you may or may not want to ship goods back to the U.S. Some retailers choose instead to liquidate returns in-country and reimburse buyers. You'll need to think through your policies, establish a process and bake returns costs into your return on investment.