International E-Commerce: Expanding Your Digital Footprint
7 essentials for international e-commerce success
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Craig Reed
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Retailers are moving quickly to open new markets, enticed by double-digit growth and the global scale of international e-commerce. The appetite for U.S. brands is strong around the world, and the desire to shop online is growing at a tremendous clip.
Today, the fastest growth can be found in emerging e-commerce markets such as Russia, where online sales will grow to $36 billion by 2015, according to a Morgan Stanley report. Brazil now represents the world's sixth largest economy, with a $2.25 trillion GDP. Additionally, e-commerce sales in smaller markets such as Mexico, New Zealand, Israel and the Philippines are adding up fast.
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Craig Reed
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Craig Reed is SVP of Global Trade at Avalara, an automated tax compliance software provider.
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