E-commerce Insights: How to Secure Your Web Site Against Hackers

The decision to broadcast your security scanning badge is both a brand and a conversion decision, and the right answer can vary by cataloger. Regardless of whether you raise the issue with your customers, regular scans from a certified provider are a wise investment.

Questions to ask yourself:
• How should we describe our security processes to our shoppers?
• Have we tested the conversion impact of displaying a security scanning badge?