E-commerce Insights: How to Secure Your Web Site Against Hackers

He believes reassuring customers about security boosts Web-conversion rates. ScanAlert claims catalogers displaying its proprietary “Hacker Safe” certification badge enjoy a 14 percent average increase in Web orders. A few catalogers, such as 4 Wheel Drive Hardware, go so far as to emphasize their “Hacker Safe” Web certification in their print catalogs.