E-commerce Insights Give Search Marketing Campaigns a Chec

1. Audit your raw PPC sales data. Here's how: Pick a recent calendar month. From your in-house team or search agency, get the total sales attributed to PPC search during that month. Also, get a detailed list of every order attributed to PPC search over that month, with order time and date stamp, order total, the search ad that drove the order, and the click time and date stamp.