E-commerce Insights Give Search Marketing Campaigns a Chec
A PPC audit has three components: a sales data audit, a cost data audit and an economic performance audit. The two data audits ensure you're working with accurate numbers, and the performance audit leaves your
campaign running efficiently.
By managing paid search campaigns for catalogers, my firm conducts several of these audits for prospective clients each month, and we recommend following the full process:
- Companies:
- People:
- Alan Rimm-Kaufman
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