E-commerce Insights:Improve Your E-mail Sign-up Process

1. Start on the homepage, above the fold. Thirty-seven sites (82 percent) place the sign-up box or link on the homepage above the fold. The rest tend to place it on the bottom. On the sites for Lego, Headsets.com, Carrot Ink, Black Box, Amazon.com and Best Buy, I couldn’t find anything related to e-mail sign-up on the homepage, even after a reasonable search. So I gave up.