E-commerce Insights:Improve Your E-mail Sign-up Process

Conclusion

Five sites scored 10 or better on this 13-point scale: Barnes & Noble, B&H Photo Video, Cabela’s, Crutchfield and Williams-Sonoma. Visit these leaders. Sign up for their e-mails, and note how their processes compare with yours. You may find small improvements to your sign-up process increase your sign-up rate, helping you grow your e-mail housefile more quickly.