E-commerce Insights:Improve Your E-mail Sign-up Process

8. Say “thank you.” Your company benefits when a visitor signs up to receive e-mail from you. Saying “thank you” is polite and appropriate, and 32 sites (71 percent) do. Skipping those two, little words makes your company sound mechanical and rude.

9. Avoid collecting extraneous data. Visitors happily will provide you with data when doing so benefits them, not you. To receive e-mail from you, visitors need to provide you their e-mail addresses. They understand that. When you ask for additional data — or worse, when you require it — and visitors can’t see how providing that information benefits them, you’ll lose sign-ups.