E-commerce Insights: Add the Fifth ‘P’ of Marketing

Implementation requires modifying your shopping cart to call the Bill Me Later API. Talbert says that for marketers writing their own cart application, this
typically takes 75 to 100 developer hours over three calendar weeks. Several off-the-shelf commerce platforms have Bill Me Later functionality built in, he points out. Bill Me Later transaction fees range from 1.5 percent to 1.85 percent, plus $0.15 per transaction.