E-commerce Insights: Add the Fifth ‘P’ of Marketing

When customers select Bill Me Later at checkout, they’re asked for their birthday and the last four digits of their Social Security number. Bill Me Later then approves or disapproves the transaction in three seconds. If approved, the transaction processes like a conventional credit card through the payment processing system, and merchants get paid the next day, à la MasterCard or Visa. Customers don’t need a credit card to finish the purchase. Bill Me Later takes full credit risk, paying retailers even if customers default.