E-commerce Insights: Add the Fifth ‘P’ of Marketing

Merchants have two implementation options. The simplest option involves placing a PayPal button on your checkout page through an HTML snippet. This button brings customers to the PayPal site to make payments in a hosted option that takes less than an hour to implement. Catalogers seeking a more integrated solution can opt for PayPal’s application programming interface (API)-based solution, which keeps customers on the merchant’s site and allows it to prepopulate address and payment information from PayPal data.