E-commerce Insights: Add the Fifth ‘P’ of Marketing

PayPal Leads the Way

After conventional credit cards, PayPal is the largest online payment type currently in use. The eight-year-old service boasts some 114 million accounts worldwide, with 30 million active in the past month. In the second quarter of 2006, PayPal handled 143 million transactions totaling $8.9 billion, for an average transaction size of $62. PayPal is growing quickly, up 37 percent in revenue year over year for the quarter. Though PayPal is owned by and linked to eBay, 35 percent of PayPal payments are non-eBay transactions.