E-commerce Insights: Add the Fifth ‘P’ of Marketing

Vince Talbert, vice president of marketing at Bill Me Later’s parent company, I4 Commerce, quotes a 5 percent typical lift after adding Bill Me Later to a site. Added benefits come from an average order size bump of 50 percent to 150 percent. Benjamin Ling, product lead for Google Checkout, declined to cite specific conversion improvement statistics, given the product’s relative youth, but says early results are encouraging.