E-commerce Insights: Add the Fifth ‘P’ of Marketing

Integrating any new payment type takes programming effort. Often, it’s more efficient to add several payment types to the cart as part of one project. If this is the case, retailers should consider adding all three, as these different alternative payment approaches serve different customer needs.

Alan Rimm-Kaufman leads the Rimm-Kaufman Group, an online search marketing agency. Contact him via his Web site, www.rimmkaufman.com.