E-commerce Insights: Add the Fifth ‘P’ of Marketing

Newcomer: Google Checkout

Launched in June, Google Checkout is an online wallet designed to store shipping and credit card information to save customers time during checkout. (Google declined to provide how many consumers have signed up for the product so far.)

Like PayPal, customers need to have a Google Checkout account before using it, although the process seamlessly allows new customers to set up such an account on the fly. Google Checkout then allows customers to automatically login to purchase, auto-populating address and credit card information.