E-commerce Insights: Add the Fifth ‘P’ of Marketing

Turbocharge your cart with ‘payments.”

In e-commerce, add a fifth “P” to the traditional four Ps of marketing — product, pricing, promotion and placement: payments. Catalogers can see real incremental sales improvement by offering customers and prospects additional ways to pay. I’ve devoted this article to review PayPal, Bill Me Later and Google Checkout. Adding some or all of these payment methods to your site can significantly lift Web sales.