E-Commerce Insights: 8 Surfire Tips to Increase Conversions Today Without Breaking the Bank

The biggest fallacy of implementing a dynamically personalized site is that you have to do everything all at once. You don’t. If you can’t offer a sidebar with what you think users should buy based on their past or intended behaviors, it’s OK. Try something simple, like welcoming customers back in the middle column. It’s OK to start small; just keep adding as you see it working.