E-Commerce Insights: 8 Surfire Tips to Increase Conversions Today Without Breaking the Bank

Have a large plug (namely, a nonanimated banner) in the right-hand column, complete with a picture of your current catalog to go along with it.

6. Personalize your site. This is yet another thing credited to Web 2.0 that’s been around since before Al Gore invented the Internet. Personalizing users’ experiences based on who they are or what they do works almost every time.