E-Commerce Insights: 8 Surfire Tips to Increase Conversions Today Without Breaking the Bank

4. Empower user reviews. Web 2.0 gets credited with user reviews, but they’ve been around since the beginning. The good news is they’re easier than ever to implement. If you want to show reviews but can’t do them right away, use testimonials and/or pictures of your customers throughout the site.

5. Look closely at referring URLs. Referring URLs show what sites users visited before they got to your site — this can often have the biggest impact on conversion. If, for example, you know someone is coming from an affiliate program, not a catalog, bury (or hide altogether) all your catalog quick order information.