E-Commerce Insights: 8 Surfire Tips to Increase Conversions Today Without Breaking the Bank

Do you have a complicated product with color, size and delivery choices? If so, still use as many buy-now buttons as you can — when customers click the button, jump right to a central place where they can make their selections.

3. Use multiple visuals. Search engines read text, but users see visuals. So the more pictures the better. Be careful, though: More pictures doesn’t just mean one of those fancy-schmancy viewers to see things in a perfect 360 degrees. It means using silo shots, lifestyle pictures, spilled tiers and more.