E-Commerce Insights: 8 Surfire Tips to Increase Conversions Today Without Breaking the Bank

2. Use several add-to-cart/buy-now buttons on each product page. Many sites have one buy-now/add-to-cart button per page. Often, it’s not on the first view; you need to scroll down to see it. Users see each screen view as its own page, so usually the more buy-now buttons, the better. In fact, some of the best sites have eight to 12 buy-now buttons per page.