E-Commerce Insights: 8 Surfire Tips to Increase Conversions Today Without Breaking the Bank

Perpetual carts typically work best in the upper right-hand corner of a Web site. However, the truth is the more perpetual carts, the better. The highest-converting sites use a second cart in the right-hand column — near the hot spot, which is where users scroll down — and one in the bottom navigation. Some sites are even featuring a perpetual cart in a fourth spot: the middle of the left-hand navigation.