E-Commerce Insights: 8 Surfire Tips to Increase Conversions Today Without Breaking the Bank

So what can you do to convert traffic without breaking the bank? Here are eight of the best tactics.

1. Employ a perpetual cart. A perpetual cart stays with customers throughout the buying process. It consists of a cart icon, the number of items they have in their carts as well as the dollar amounts. If you have a good perpetual cart, you’ll have a tagline that says “100% secure shopping guaranteed.” If you have a great perpetual cart, you’ll have links to view cart, save cart, print cart and e-mail cart. If you have a fantastic perpetual cart, a big, red “CHECK OUT NOW” button will pop up when there are items in it.