E-Commerce Insights: 8 Surfire Tips to Increase Conversions Today Without Breaking the Bank

8. Employ the perfect checkout. The magic formula for the perfect checkout can be found on pg. 45 of the October issue of Catalog Success, or at CatalogSuccess.com. Don’t reinvent the wheel. Dozens of companies have spent millions of dollars figuring out what works and what doesn’t when it comes to carts. Steal from them liberally.