E-commerce Insights: 19 Ways to Suppress Online Sales

10. If a user leaves your site, empty the cart for her. This avoids cluttering her next visit with reminders of things she considered but didn’t buy.

11. Make customers take the scenic route. Be sure your checkout consists of at least seven pages. Ask for plenty of personal data without explanation (your marketing department may find it interesting one day). Extra tip for seeding repeat purchases: Automatically opt in your user for every e-mail list you offer. This is much cheaper than creating a meaningful loyalty program.