E-commerce Insights: 19 Ways to Suppress Online Sales

4. Don’t enable your site to load too quickly. Rapid response from the browser can confuse and bewilder your visitors. Ignore complaints from those using dial-up service — they typically represent only 40 percent of potential sales anyway.

5. Use all the bytes you need to create the image you want. Anemic homepages coming in at less than 50KB will underwhelm your users. Your brand deserves and demands more space — consider 1/4MB or 1/2MB homepages.