E-commerce Insights: 19 Ways to Suppress Online Sales

2. Design by committee. Let a group of senior executives design your homepage — or you can let your CEO do it. What’s important is never to test it or solicit input from your customers or front line, contact center personnel.

3. Ditch the style book. To increase interest, use a lot of bright, contrasting colors, multiple palettes and at least four font families. Use animated GIFs. If they seem out of place, set them off with frames.