E-commerce Insights: 19 Ways to Suppress Online Sales

16. Forget about your catalog. Supporting catalog quick-order numbers isn’t worth the effort. It’s not like some user is sitting in front of a computer with your latest mailing, ready to type a SKU into your cart to make a purchase.

17. Forget about your contact center. Don’t clutter every page on your site with your 800 number. If a user can’t find the information she needs on your Web site, she probably wasn’t serious about placing an order anyway. Focus on your Web site’s conversion ratio, not more total sales for your company.