E-commerce Insights: 19 Ways to Suppress Online Sales

Following are a few tactics that can torpedo your online conversion rate and impede your Web sales in 2006.

(P.S.: If you’re not heeding the following advice, congratulations!)

1. Make customers work to purchase. Be sure users have to learn how to use your site. This is the best way to get them to concentrate and forget about competitors who are just a click away. Ignore the accepted conventions of industry leaders and frequently change layouts throughout your site to increase “shopping suspense.”