E-commerce: How to Leverage Time Planning Styles to Drive Customers to the Web

* Consumers that fall between these two extremes are harder to serve with a one-size-fits-all solution. If in communicating with your customers you don’t find them specifically analytic or spontaneous, the researchers recommend creating and encouraging customers to use online profiles. The profile could be set by the user, meaning the consumer customizes his own experience based on his preferences, or the site could be designed to gauge their behavior over time and provide a personalized experience. The end result in either case is a one-of-a-kind shopping experience that drives customers to shop again and again.