E-commerce: How Interactive Additions to HP.com Increased Sales, Reduced Exit Rates

Acker-Moy revealed that after the addition of interactive activities on the digital photography section of HP.com, the exit rate went down 63 percent, home printing of photos increased 500 percent, sales of cameras and printers increased 85 percent, free photo software downloads increased 260 percent, and ink and paper sales increased 33 percent.