E-commerce: How Interactive Additions to HP.com Increased Sales, Reduced Exit Rates

And although blogs and RSS also have entered into HP.com’s recent redesign, there’s been a major push toward using podcasts across customer segments, including both consumer and business customers.

Although HP primarily has used podcasts as a public relations tool rather than a selling tool, Acker-Moy said customers have turned the podcasts into an interactive medium by referring friends to podcasts, such as those that give lessons on how to take better pictures.