E-commerce: How Interactive Additions to HP.com Increased Sales, Reduced Exit Rates

3. Support. Since HP sells computers, printers and digital cameras, a significant amount of activity surrounding support and troubleshooting already happened on the site. The goal for the site redesign was to use those support pages as a selling point for the brand. “Online support is a huge satisfaction driver,” Acker-Moy pointed out. “It’s a big brand detractor if done wrong and big brand bonus if done right.”