Q: So that content in the blog is from an external source?
Gniwisch: Yes, we have one person we employ through that company who writes and posts at least three times a week on Sparkle Like the Stars.
Q: You have several different blogs, correct?
Gniwisch: We have four blogs, and each blog represents a different demographic we want to target. Sparkle Like the Stars is a fashion blog. We have another one called Ask Leslie, which is a jewelry buyer’s blog. For instance, a woman may have a daughter going to the prom, and she wants to know what earrings to get for the daughter. Leslie answers those types of questions. It’s a very education-centric blog. We usually get very serious shoppers visiting that blog, so the conversion rate off of links from that site are very high.
- People:
- Drew Barrymore
- Gniwisch
- Leslie
- Places:
- Palm Desert