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Q: How do people find the blog?
Gniwisch: Fashion sites often link to the blog. Often, they lift content wholesale. But people find it through search. If you search for “Drew Barrymore” and”earrings,” or something similar, a lot of times we’ll be highly ranked in those search results because we mention those terms in the content of the blog. And it’s important to know that Sparkle Like the Stars is not an Ice.com blog. It’s owned by a separate company, and it’s just content. We don’t sell anything on the blog. And we’ve found that a totally new customer is coming to Ice.com through the blog as well. We wouldn’t have gotten these customers if they hadn’t loved the content featured in that blog.
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- People:
- Drew Barrymore
- Gniwisch
- Leslie
- Places:
- Palm Desert
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